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Skills

Design Strategy & Research, Human-Centered Design, User Research & Testing, Journey Mapping, Service Design, UX Strategy,
Interaction Design, Business Validation, AI-driven UX (predictive insights, automated patterns, smart recommendations).
Design & Prototyping, Interaction Design, Figma, Framer, ProtoPie, Lovable, Adobe Creative Suite, Storybook, Mobile Product Design, iOS HIG, Android Material 3, native flows, mobile onboarding.
Development Collaboration, HTML5/CSS3, React, Vue Components, Design Systems, Component Libraries.
Leadership & Management, Information Architecture, Cross-functional Collaboration, Team Mentoring, Stakeholder Management, Product-Led Growth.
AI & Emerging Technologies, AI Tools for Business Productivity, Digital Innovation, Emerging Technology Integration.

About

As a Senior Product Designer with 15+ years transforming complex digital experiences across Fortune 500 organizations, I’m excited to contribute my expertise in user-centered design and strategic product development to any team.
Proven Impact
Currently leading UX strategy at One World GTM (Uniserve Group) for their enterprise logistics SaaS platform, delivering 80% improvement in development consistency. My experience spans global leaders including Accenture (client-side work with Thames Water, massively improving their smart and traditional water meter website), LSEG, British Tellecommunication, Vodafone.
Key Achievements
40% increase in user engagement through redesigned dashboards
25% reduction in onboarding drop-offs, 22% boost in conversions
30% operational cost reduction via digitized workflows
30-40% faster design-to-development handoff
Core Expertise
Strategic Design: Expert in translating complex business requirements into intuitive
experiences, specializing in design systems and cross-functional collaboration.
Technical Skills:
Advanced Figma, Figma Make, Lovable, prototyping, journey mapping, service blueprints. Currently developing AI powered SaaS solutions.
Research & Testing:
Proven methodology combining field studies, usability testing, and analytics for evidence based decisions.
Industry Versatility:
Success across financial services (payments, wealth management), enterprise SaaS
(logistics, utilities), and consumer brands (e-commerce, mobile apps).
I believe “People ignore design that ignores people.” My approach centers on user
motivations, rapid iteration, and delivering measurable business value through collaborative design leadership.